Yuxin Chen

Dean of Business

Distinguished Global Professor of Business

Email: yc18@nyu.edu


Yuxin Chen is the Distinguished Global Professor of Business at NYU Shanghai. He also holds an affiliated appointment in the Department of Marketing at the NYU Leonard N. Stern School of Business. Prior to joining NYU Shanghai, he was the Polk Brothers Professor in Retailing and Professor of Marketing at the Kellogg School of Management at Northwestern University as well as Associate Professor of Marketing at the NYU Stern School of Business. He holds a PhD and an MSBA in marketing from Washington University in St. Louis and a BS in physics from Fudan University.

Chen's primary research areas include Data-driven Marketing, Internet Marketing, Competitive Strategies, Retailing, Pricing, Advertising, Structural Empirical Models, Bayesian Econometric Methods, Behavioral Economics and Marketing in Emerging Markets.  His research has appeared in publications such as Information Systems Research, Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics, etc.

Chen won the Frank M. Bass Dissertation Paper Award for best marketing paper derived from a PhD thesis published in an INFORMS-sponsored journal, the 2001 John D.C. Little Award for the best marketing paper published in marketing science or management science for his research on targeted marketing, and the Paul E. Green Award for papers published at Journal of Marketing Research in 2012.  In addition, he was a finalist for INFORMS Society for Marketing Science Long Term Impact Award in 2011. 

Currently, Dr. Chen serves as a Senior Editor of Marketing Science.  Previously, he served as associate editor for the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics and served as senior editor for the Journal of the Production and Operations Management Society (POMS) and Customer Needs and Solutions. He was on the editorial board of the Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Science (Chinese).

Research interests: Data-driven Marketing, Internet Marketing, Competitive Strategies, Retailing, Pricing, Advertising, Structural Empiracal Models, Bayesian Econometric Methods, Behavioral Economics, Marketing in Emerging Markets


Courses Taught

Introduction to Marketing


Recent Publications

Chen, Yuxin, Ozge Turut (2017), "Entry Deterrence/Accommodation With  Imperfect Strategic Thinking Capability," Quantitative Marketing and Economics, forthcoming.

Yuxin Chen, Oded Koenigsberg, Z. John Zhang (2017), “Pay-as-You-Wish Pricing,” Marketing Science.

Yuxin Chen, Xinxin Li, Monic Sun (2017), “Competitive Mobile Geo Targeting,” Marketing Science.

Zhou Jing, Yundong Tu, Yuxin Chen, and Hansheng Wang (2017), “Estimating Spatial Autocorrelation with Sampled Network Data”, Journal of Business & Economic Statistics, 35, 1, 130-138.

Yao Song, Wenbo Wang and Yuxin Chen (2016), “Channel Search and Welfare Implications of Commercial Breaks,” Journal of Marketing Research.

Chen, Yuxin and Song Yao (2016), “Sequential Search with Refinement: Model and Application with Click-stream Data,”Management Science.

Qian, Yi, Qiang Gong and Yuxin Chen (2015), “Untangling Searchable and Experiential Quality Responses to Counterfeits,” Marketing Science, 34, 4, 522-538.

Chen, Yuxin, Pradeep Bhardwaj and Sridhar Balasubramanian (2014), “The Strategic Implications of Switching Costs Under Customized Pricing,” Customer Needs and Solutions, 1, 3, 188–199.

Chen, Yuxin and Ozge Turut (2013), “Context-Dependent Preferences and Innovation Strategy,”Management Science, 59, 12, 2747-2765.

Chen, Xinlei (Jack), Yuxin Chen and Charles B. Weinberg (2013), “Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office,”Journal of Cultural Economics, 37, 3, 359-386.

Bala, Ram, Pradeep Bhardwaj and Yuxin Chen (2013), “Offering Pharmaceutical Samples: The Role of Physician Learning & Insurance Coverage," Marketing Science, 32, 3, 522-527. 

Chen, Yuxin and Tony Haitao Cui (2013), “The Benefit of Uniform Price for Branded Variants,” Marketing Science, 32, 1, 36-50.

Chen, Yuxin and Xinxin Li (2013), “Group Buying Commitment and Sellers’ Competitive Advantages,” Journal of Economics & Management Strategy, 22, 1, 215- 241.

Chen, Xinlei  (Jack), Yuxin Chen and Ping Xiao (2013) “ The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations,” Journal of Marketing Research, 50, 1, 95-110.



Ph.D., Marketing
Washington University in St. Louis, 1999

M.S.B.A., Marketing
Washington University in St. Louis, 1997 

B.S., Physics
Fudan University, 1992


Languages: English, Chinese