Rodrigo Zeidan

Associate Professor of Practice of Business and Finance


Room 1336

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Professor Zeidan is Associate Professor of Practice of Business and Finance at New York University Shanghai and Visiting Professor at Fundação Dom Cabral. He is also Senior Scholar at the Center for Sustainable Business, NYU Stern and a columnist at Folha de S. Paulo, Brazil’s leading newspaper.

Professor Zeidan is the author of Economics of Global Business (MIT Press) and Tariff reduction on renewables inputs for European decarbonization (Nature Sustainability).

His more recent research focuses on Sustainable Finance, alongside issues in Corporate Finance and Development Economics. Alongside his article in Nature Sustainability, his research has been published in the Journal of Corporate Finance, Harvard Business Review, Journal of Business Ethics and Journal of Environmental Management, among others. Rodrigo has written extensively for media outlets, including the World Economic ForumBloombergAmericas Quarterly and Financial Times.

He has significant teaching experience at all levels from undergraduate to international MBAs in South America, Europe, and Asia. He has taught over 100 courses for undergraduates, 20 courses for post-graduates, and 2000 hours of Executive Education. He combines teaching excellence with skills in top-level research and consulting. Some of the companies he works or has worked with include Kraft Foods, Johnson & Johnson, Santander, Skanska, L’Oreal, RCI Banque, Vale, Queiroz Galvão, Itaú Bank, and Petrobras. One of the works he has supervised created over USD 1 billion of shareholder value to a listed company in Brazil. His consulting jobs are in Valuation, M&A, Cash Conversion Cycle Management, Personal Finance and Trust Funds.

For more information on Professor Zeidan, please visit


Recent Publications

Fedoseeva, S.; ZEIDAN, R. (2018) Renewables inputs’ tariffs reduction and impact on European decarbonizationNature Sustainability, 1, 436-440

Fedoseeva, S.; ZEIDAN, R. (2018) How (a)symmetric is the response of import demand to changes in its determinants? Evidence from European energy importsEnergy Economics, 69(1), 379-394

Giambiagi, F.; ZEIDAN, R.: Apelo à Razão: a reconciliação com a lógica econômica, 2018, Record

ZEIDAN, R.; Shapir, O. (2017) Cash conversion cycle and value-enhancing operations: Theory and evidence for a free lunchJournal of Corporate Finance, 45(4), 203-19

Whelan, T.; Zappa, B.; ZEIDAN, R.; Fishbein, G. (2017) How to Quantify Sustainability’s Impact on Your Bottom LineHarvard Business Review, 9/13



Ph.D., Economics
Federal University of Rio de Janeiro, 2005

M.Sc., Economics
Federal University of Rio de Janeiro, 2001

B.A., Economics
Federal University of Rio de Janeiro, 1998


Languages: English, Portuguese