Renyu (Philip) Zhang

Assistant Professor Faculty Fellow of Operations Management



Renyu (Philip) Zhang is Assistant Professor of Operations Management at NYU Shanghai. Prior to joining NYU Shanghai, he was a PhD candidate at Olin Business School, Washington University in St. Louis, where he holds a PhD in Business Administration (Operations Management). Professor Zhang also holds a Bachelor’s degree in Mathematics from Peking University.

Professor Zhang’s research interests are operations management under social interactions (e.g. social networks, sharing economy, and online markets) and sustainable operations.  His research work has appeared in Operations Research and Manufacturing & Service Operations Management.

Professor Zhang is a member of INFORMS, MSOM, APS, and POMS.

For more information on Prof. Zhang, please visit


Courses Taught

Comparative Advantage from Operations


Recent Publications

Yao Song, Wenbo Wang and Yuxin Chen (2016), “Channel Search and Welfare Implications of Commercial Breaks,” Journal of Marketing Research, forthcoming.

Chen, Yuxin and Song Yao (2016), “Sequential Search with Refinement: Model and Application with Click-stream Data,”Management Science, forthcoming.

Zhou, Jing, Yundong Tu, Yuxin Chen, and Hansheng Wang (2015), “Estimating Spatial Autocorrelation with Sampled Network Data,”Journal of Business & Economic Statistics, Forthcoming.

Qian, Yi, Qiang Gong and Yuxin Chen (2015), “Untangling Searchable and Experiential Quality Responses to Counterfeits,” Marketing Science, 34, 4, 522-538.

Chen, Yuxin, Pradeep Bhardwaj and Sridhar Balasubramanian (2014), “The Strategic Implications of Switching Costs Under Customized Pricing,” Customer Needs and Solutions, 1, 3, 188–199.

Chen, Yuxin and Ozge Turut (2013), “Context-Dependent Preferences and Innovation Strategy,”Management Science, 59, 12, 2747-2765.

Chen, Xinlei (Jack), Yuxin Chen and Charles B. Weinberg (2013), “Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office,”Journal of Cultural Economics, 37, 3, 359-386.

Bala, Ram, Pradeep Bhardwaj and Yuxin Chen (2013), “Offering Pharmaceutical Samples: The Role of Physician Learning & Insurance Coverage," Marketing Science, 32, 3, 522-527. 

Chen, Yuxin and Tony Haitao Cui (2013), “The Benefit of Uniform Price for Branded Variants,” Marketing Science, 32, 1, 36-50.

Chen, Yuxin and Xinxin Li (2013), “Group Buying Commitment and Sellers’ Competitive Advantages,” Journal of Economics & Management Strategy, 22, 1, 215- 241.

Chen, Xinlei  (Jack), Yuxin Chen and Ping Xiao (2013) “ The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations,” Journal of Marketing Research, 50, 1, 95-110.



Ph.D., Business Administration (Operations Management)
Washington University in St. Louis, 2016

B.Sc., Mathematics
Peking University, 2011


Languages: English, Chinese