Visiting Assistant Professor of Marketing
Email: jkl7@nyu.edu Jeff Lee is a Visiting Assistant Professor of Marketing at NYU Shanghai. Lee holds a BS in economics and in sociology from Duke University, and a doctorate in business administration in marketing from Harvard Business School. Prior to joining NYU Shanghai, Lee was a Lecturer and Visiting Scholar in marketing at MIT Sloan. Professor Lee's research interests are in digital marketing, language in social media, and word-of-mouth influence in consumer behavior. His research has been featured in media publications such as Modern Advertising, The Financial Times, and The Huffington Post. Courses Taught Recent Publications Renée Richardson Gosline, Jeffrey Lee, and Glen Urban (2017). The Power of Consumer Stories in Digital Marketing. Sloan Management Review.