Jeffrey Lee

Visiting Assistant Professor of Marketing



Jeff Lee is a Visiting Assistant Professor of Marketing at NYU Shanghai. Lee holds a BS in economics and in sociology from Duke University, and a doctorate in business administration in marketing from Harvard Business School. Prior to joining NYU Shanghai, Lee was a Lecturer and Visiting Scholar in marketing at MIT Sloan.

Professor Lee's research interests are in digital marketing, language in social media, and word-of-mouth influence in consumer behavior. His research has been featured in media publications such as Modern Advertising, The Financial Times, and The Huffington Post.


Courses Taught

  • Digital Marketing
  • Introduction to Marketing


Recent Publications

Renée Richardson Gosline, Jeffrey Lee, and Glen Urban (2017).  The Power of Consumer Stories in Digital Marketing. Sloan Management Review.