Mirko Bordiga, CEO of Maserati and Alfa Romeo China, will discuss the luxury auto business in China. He will also share insights on Maserati's brand identity and consumption upgrade in China.
Prior to his position as CEO in charge of the operations for both Maserati and Alfa Romeo brands, Mr. Bordiga spent more than 15 years leading a number of high profile luxury brands across Europe and Asia. He has held positions as General Manager of Ferrari Maserati Cars China, CEO of Asia-Pacific at Ducati Motor Holding, and the Regional Director of Asia Pacific at McLaren. In these positions, he was responsible for marketing, sales and after sales strategies, all while achieving significant sales growth and profitability across the region.
Mr. Bordiga graduated in Economics from Bocconi University in Milan, Italy. He is Italian and a fluent speaker of English and Japanese.
Professor of Practice in Management Heini Shi will lead the conversation with Mr. Bordiga.
To our visitors
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Metro: Century Avenue Station, Metro Lines 2/4/6/9 Exit 6 in location B
Bus: Century Avenue at Pudian Road, Bus Lines 169/987